thedsgnblog

thedsgnblog:

 JP GRAZIANO Concept by Jen Serafini and Jack Muldowney

Jen and Jack wanted to collaborate on a branding project together, so they decided to rebrand their favorite sandwich shop, JP Graziano, as a concept design.

JP Graziano is one of the oldest and most recognized sandwich shops and Italian grocer here in the West Loop of Chicago. They pride themselves on a rich history and generations of a family owned business, which is something Jen and Jack wanted to focus on and celebrate in their new concept. The colors lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches. They had a ton of fun building this brand out, from postcards to stickers and sandwich wrappers. 

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nothingtochance

nothingtochance:

TAKE A GREEN BREAK / Sok Hwee

Take a green break is a project that hopes to encourage and inspire urbanites to incorporate more nature into their breaks. Nature can enhance the effects of taking breaks thus, in this fast-paced society where our lives are increasingly dominated by work and screen time, urbanites can tap on the restorative power of nature to compliment their stressful living. 

nothingtochance

nothingtochance:

Martina Sperl Branding Identity / moodley brand identity 

A skilled trade’s brand has to be tangible. It has to be the base for an atmospheric and authentic design, it has to tell a story.

Martina Sperl realized her life’s dream and opened an own upholstery workshop in Graz. The subtle Corporate Design deals with Sperl as a person and breathes fresh life into her furniture. It’s simply some kind of eternal beauty that she’s able to give to the things she’s working with.